About Us
Driven by Heart, Committed to Excellence
Founded in 2011 by Daniel Ahrenkiel Hougaard and Ebbe Maretty Sønderup, Apuls ApS has grown into a multifaceted organization with a team of 11 dedicated professionals. From our headquarters in Tørring, Denmark, we operate a diverse range of services, all centered around promoting fitness, health, and well-being.
At the core of Apuls ApS is our comprehensive network of webshops, offering a wide array of training equipment, fitness machines, and health products to both private customers and businesses.
Our reach extends across 15 countries, including Denmark, Sweden, Norway, Portugal, Belgium, Greece, Italy, the Czech Republic, Austria, Spain, France, Poland, Finland, the Netherlands, and Germany. This extensive online presence allows us to cater to a broad customer base, delivering high-quality products directly to their doorsteps.
In addition to our online platforms, Apuls ApS encompasses Fitnessudsalg.dk, a specialized webshop offering exclusive deals on fitness equipment, and Homa-Distribution.dk, our dedicated distribution division. We pride ourselves on providing comprehensive fitness center solutions, from initial planning and setup to ongoing support and maintenance. Our physical store serves as a hub where customers can experience our products firsthand and receive expert advice from our knowledgeable staff.
Our guiding principle, “Vi driver forretning med hjertet” (“We run our business with heart”), reflects our commitment to ethical and sustainable practices. We strive to minimize waste in every aspect of our operations, from our warehouse management to our administrative processes and claims handling.
At our warehouse, we have nearly eliminated cardboard waste by reusing all incoming boxes. This practice not only benefits the environment but also makes good business sense. We limit the use of packing materials to situations where it is absolutely necessary.
Our claims department is a testament to our dedication to sustainability. Over 92% of issues are resolved on-site with our customers, saving the environmental cost of return shipping. When repairs require specialized attention, 6.5% of products are serviced at our facility. The remaining 1.5% that cannot be repaired are dismantled for parts, which are then used to fix other machines, ensuring minimal waste.
Our administration operates entirely paperless, further reducing our environmental footprint.
By embracing digital solutions, we enhance efficiency while supporting our commitment to sustainability.
At Apuls ApS, we believe that running a successful business goes hand in hand with caring for our planet. We are dedicated to providing top-notch products and services while maintaining the highest standards of environmental responsibility. Join us in our mission to promote health and fitness while preserving the world we live in.